
Carmakers have been toying with a novel marketing strategy to take the sting off the electric vehicle’s punishing price premium: selling EVs batteries-not-included. The idea is to lease the lithium batteries separately, shaving a third or more of an EV’s $30,000-plus package cost. Nissan poured some cold water on the idea last week but EV observers think the idea is just getting started, even for Nissan.
Nissan thinks car buyers are ready for its LEAF EV (see teaser ad above) but not for battery leasing. It closed out a pre-sale national tour of the LEAF with news that the compact will be sold or leased as a complete package. As I blogged for Energywise last month, the package includes installation of a home battery charger. Now we know buyers will own the battery too. “Based on the data we have, consumers prefer to buy the full car with batteries,” Nissan Americas chairman Carlos Tavares told the New York Times.
Greentech Media’s Michael Kanellos calls leasing a “conceptual leap” too far: “Imagine if you went to a car dealer today and they offered to sell you the car and lease the engine.” But his analogy may be missing a cog, if one considers the comparative cost of charging an EV versus fueling that internal combustion engine. Per mile, charging the EV will cost roughly a third the cost of gasing up. Imagine if you went to a car dealer and they proposed selling you five years’ worth of fuel up front! Continue reading “Buying a Car Without the Engine (or the fuel)”
“Once again, Bob won’t get the job.” That was the
Nissan doesn’t plan to leave buyers of its battery-powered LEAF sedan, which goes on sale in December, to their own devices when it comes to vehicle charging. Nissan will offer a home-charging program to LEAF buyers which will start with an electrician visiting the buyer’s home to, among other things, check the quality of their electrical service, according to an 











